The California Wine Market continues to offer sustained year-on-year growth and vibrancy despite the fact that there are an ever increasing number of choices for wine consumers from both domestic and foreign sources. Market behavior is changing more rapidly than ever before. Tracking and adapting to the changes is critical for small and medium size wineries who must maintain a healthy cash flow. Wine is a California success story. The state’s wine is recognized the world over and California has pioneered new production and marketing techniques that have influenced many New World wine producers. Currently California wine producers face a number of challenges including price erosion, competition from other imports and simply standing out from the competition.

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